Kamienica Genslera – Real Estate Website Powered by Aurum CMS

Overview

Kamienica Genslera is a modern real estate website created for a premium residential investment located at Górna Wilda 95 in Poznań.

The project presents a revitalized historic tenement house from 1913, combining architectural heritage with modern residential comfort. The website was designed to support apartment sales, build trust around the investment, and clearly communicate the unique value of living in a restored historic building in one of Poznań’s most recognizable districts.

The website is powered by Aurum, my own custom CMS system created to give clients full control over content, translations, apartment data, and marketing pages without requiring developer support for every update.

The Challenge

Real estate websites often need to combine emotional storytelling with practical sales information. In this project, the challenge was not only to create an elegant landing page, but also to build a maintainable content system behind it.

Kamienica Genslera needed a website that could:

• Present a premium real estate investment in a trustworthy and elegant way.
• Communicate the historical value of a revitalized tenement house from 1913.
• Display available apartments with clear details such as area, floor, room count, exposure, status, and price.
• Support future content updates without manual code changes.
• Handle multilingual content and translations.
• Allow administrators and service accounts to manage the website safely.
• Support SEO for phrases related to apartments in Poznań, Wilda, historic tenement houses, and real estate investment.

The goal was to create a complete digital sales platform, not just a static brochure website.

The Solution

I designed and developed a modern real estate website connected with Aurum CMS, a custom content management system built for flexible website administration.

The public website focuses on visual presentation, SEO, speed, and conversion, while Aurum provides the administrative layer for managing the investment content.

Key Features

• Premium Real Estate Landing Page: A polished frontend designed specifically for a historic residential investment.
• Apartment Offer Management: Structured presentation of available units with details such as apartment number, area, floor, rooms, exposure, status, and price.
• Aurum CMS Integration: A custom CMS backend allowing content to be managed without editing code.
• Built-In User Management: Administrator accounts and permission-based access for managing website content.
• Service Accounts: Dedicated technical accounts for integrations, automation, and system-level operations.
• Content Management: Editable sections for investment details, apartment listings, location content, SEO texts, and marketing copy.
• Translations: Multilingual content support for managing different language versions of the website.
• Automatic AI Translations: AI-assisted translation workflow designed to speed up localization and reduce manual translation work.
• Lead Generation Flow: Contact form and direct sales contact details placed in a clear conversion-focused section.
• Responsive Design: Optimized experience across desktop, tablet, and mobile devices.
• SEO-Oriented Structure: Content hierarchy and semantic sections prepared for strong local search visibility.

Aurum CMS

Aurum is my own content management system designed for projects that need more flexibility than a simple static website.

For Kamienica Genslera, Aurum acts as the operational backend of the website. It allows the investment team to manage content, update apartment information, handle translations, and maintain the website without touching the source code.

CMS Capabilities

• User Management: Built-in management for users, permissions, and administrator accounts.
• Administrator Accounts: Secure access for people responsible for editing content and managing website data.
• Service Accounts: Accounts created for system operations, automation, and integrations.
• Content Management: Structured editing of landing page sections, apartment data, SEO fields, and marketing content.
• Translation Management: Support for multilingual content and localized versions of website sections.
• Automatic AI Translations: AI-assisted translation generation for faster content localization.
• Scalable Architecture: Designed to support additional modules and future project requirements.
• Operational Independence: Clients can update website content without depending on a developer for every small change.

Aurum turns the website into a manageable product instead of a one-time static implementation.

SEO Strategy

The website was structured with search visibility in mind, especially for users looking for apartments and real estate investments in Poznań.

Instead of relying only on short marketing slogans, the page uses descriptive sections that naturally include important real estate keywords and location-based phrases.

Target SEO Areas

• Apartments for sale in Poznań.
• Real estate investment in Poznań.
• Historic tenement house in Poznań.
• Revitalized tenement house in Wilda.
• Apartments in Wilda, Poznań.
• Premium residential investment.
• Kamienica Genslera Górna Wilda 95.
• Property investment in Poznań.

The content architecture supports both branded and non-branded search intent. Users searching directly for Kamienica Genslera can find clear investment details, while users looking more generally for apartments in Poznań can discover the project through location and property-related content.

Technical Architecture

The project combines a modern frontend with a dedicated custom CMS layer.

Frontend

The public website was built with Nuxt, Vue.js, TypeScript, and Tailwind CSS to deliver a fast, responsive, and maintainable user experience.

• Nuxt-Based Structure: SEO-friendly rendering and clean page organization.
• Vue Components: Reusable sections for apartments, investment advantages, history, location, and contact.
• TypeScript: Safer and more maintainable application code.
• Tailwind CSS: Custom responsive interface with a premium visual style.
• Performance-Oriented Build: Optimized structure for fast loading and smooth browsing.

CMS Layer

Aurum provides the administration layer responsible for managing dynamic content and future-proofing the project.

• Role-Based Administration: Separation between administrator users and technical service accounts.
• Structured Content Models: Apartment data, investment details, page sections, SEO metadata, and translations are organized in manageable structures.
• Translation Workflow: Content can be managed across languages, with AI-assisted translation support.
• Scalable Foundation: The CMS can be expanded with additional modules when the project grows.

UX and Conversion Design

The website was designed to guide visitors from discovery to inquiry.

The hero section immediately communicates the investment name, location, and main value proposition. Key investment data is visible early, reducing friction for users who want quick information.

The apartment section makes the offer easy to scan, while the storytelling sections add emotional value and help differentiate the project from generic developer websites.

The final contact section gives users a direct way to schedule an individual consultation, making the website not only informational but also conversion-oriented.

Visual Direction

The visual style was designed to match the character of the investment: elegant, calm, historic, and premium.

The website avoids a cold corporate feel. Instead, it uses spacious layouts, strong typography, architectural imagery, and refined details to communicate trust, heritage, and quality.

This direction supports the positioning of Kamienica Genslera as a residential project for buyers who value architecture, location, comfort, and long-term value.

Results

The final result is a complete digital presentation and content management ecosystem for Kamienica Genslera.

The project combines:

• Premium real estate website design.
• SEO-focused content architecture.
• Custom CMS development with Aurum.
• User management and administrator accounts.
• Service accounts for technical operations.
• Content management for investment pages and apartment data.
• Translation management and automatic AI translations.
• Fast, responsive frontend development.
• Lead generation through contact and consultation flow.

Kamienica Genslera now has a professional online presence supported by a custom CMS system, making the website easier to manage, easier to scale, and better prepared for long-term content and sales needs.